Every website has the fundamental features that have to be present. The amount of whitespaces, the quality of images, buttons that redirect them etc. These are some of the thing that visitors are expecting in a good website.


Utilize the web page to the very best with the aim of creating relationships from between the features. Overcrowding your web page with too much information draws away the attention from the right things; on the other hand, not enough information on one page will not be useful either. The organization of the features and the relationship with the whitespaces will affect the overall outlook.

Ensuring that there is consistency with the spacing throughout the page will make it look neat and organized. Consistency all through with image wrapping and line spacing should match. Creating a focal point will also be determined by the spacing around the area, the size of text and font.


The simpler the better. The ease in navigating throughout a web page improves the amount of time spent on a page. A difficult page to navigate restricts accessing various elements and ability to find them. As you find ways to make the experience even more user friendly the interaction with the site becomes better. This includes clickable texts, images and creative button styles.

About us

About us is what it says it is, about you basically. This is important especially for a small business that’s trying to build a household name for itself. The page should focus on telling the visitor about who you are and what you do. This include your company goals and a brief history plus of cause services you are offering. You can also anchor other elements such as your social media profiles so that they can reach you. Try to be precise as possible, no one likes reading lengthy messages.


The key is that it should be visible when the visitor is navigating through the page. The information should include all contacts i.e. Your email, phone number, physical address and even another additional phone number just in case the other is unreachable.

Call to action

In order to build a trustworthy relationship with your audience you need to understand the importance of learning call-to-action. This is the part where you need to engage your audience so that you can gather their contact information in order to reach them at a later time such as through newsletters.